It's one thing for graphic design to look great on a computer monitor or in a PDF. It's a whole other thing to know how to properly build the files so the piece will print well. And yet another, to effectively coordinate the entire estimating, production, fulfillment, and mailing process. The Touchpoints Creative team has the expertise to do it all. We can help you understand the options and process, and make the smartest use of your printing dollars.
Ask us about:
Printing processes and options
Use of color - When is it best to print in black or one color only versus multiple spot colors versus full color?
Size & configuration - Sometimes a quarter of an inch in size or the ratio of page count to page size can appreciably impact printing costs. We can help you assess these variables and make the best decisions for your job.
Use of special effects - Would the impact of your piece be enhanced by the use of spot varnish or embossing or custom die cutting?
Printing processes - Which is the more cost-effective option for your job - offset or digital.
Shell & imprint system - Would it make sense to print and inventory shells for imprinting on an as-needed basis? (This is often a smart option for stationery items and sell sheets.)
Variable data printing - Can your direct mail results be maximized by using variable data imprinting on your next digitally-printed piece?
Ganging up - No, we're not going to bully you. But maybe we can squeeze some extra value out of your printing budget by printing multiple pieces on each press sheet or back-to-back during a single press run.
Color, texture, and weight - There are so many options. Which ones are right for your purpose and budget?
Virgin or recycled - Which of the many options can best help you balance your green priorities and budget?
Well-built job files
It is no small thing when printers say, "We love to see Touchpoints Creative jobs come into our shop because we know the files will be clean and well-built." Properly formatted and packaged files streamline the prepress process, facilitate file ripping and timely turn around of printer's proofs, and get the job started off on the right foot.