Illustration
Meeting the full spectrum of a client's needs sometimes calls for the use of illustration. At Touchpoints Creative we create digital illustrations that visually engage the viewer, amplify the message, and strategically advance the piece's goals. Our clients call on us for properly-formatted digital illustrations for Web sites, print collateral, sales training materials and presentations, Flash animations, and environmental graphics.
Illustration categories
Touchpoints develops digital illustration for a range of imagery including:
- Figurative
- Landscape
- Concepts
- Technical
- Diagrams
- Maps
- Storyboards
Additional image resources
We understand that our custom illustration does not fit every need and we support our clients with successful alternatives. For instance:
Time and/or budgetary factors - In situations in which the project timeline or budget does not allow for the development of custom illustration, we search for and acquire stock imagery. Although you run the risk of seeing "your" illustration in some other organization's material, its use can be a very cost-effective solution.
Stylistic considerations - The variety of illustration styles is seemingly limitless. Our goal is to provide imagery with the look and feel that best enriches your piece. Our virtual team approach includes utilizing the vision and skills of other illustrators on an as-needed basis.
Illustration potential
To paraphrase a familiar saying, the right picture is worth a thousand words . . . and can increase the impact of your marketing investment accordingly. If you're thinking about enhancing your marketing communication materials with illustration, let's talk. To see more of our illustrations, take a look around the Illustrations folder in the Portfolio's Product Category.
A word about photography
All the comments above about the use and impact of illustration also apply to photography. Enough said for now. To discuss considerations around the use photography, illustration, both or neither, please give us a call.