Articulating essence, personality, and promise
The basis for effective marketing is a clearly and accurately defined brand. Whether working with a newly-forming, transitioning, or established organization, our approach is to establish a clear understanding of your brand. Starting with conversation and Q&A, the process of articulating your brand also may include the use of brand assessment worksheets, surveys, and consensus-bulding workshops.
Working together we articulate your brand's essence, personality, promise, and values. These become the touchstones for every aspect of brand expression, including naming, tag line and slogan, logo, and identity system design.
Whether working in Web spaces, print media or other formats, whether developing a comprehensive marketing campaign or a stand-alone asset, building and maintaining a clear, consistent, and memorable expression of your brand is always top-of-mind for Touchpoints Creative.