About Touchpoints Creative
Elizabeth Berry: Touchpoints Creative Founder . Creative Director . Designer . Consultant . Account Manager . Team Facilitator . Production Coordinator
Grounded in perceptive brand awareness, knowledge of current marketing communication paradigms and tools, and highly-responsive service, Touchpoints Creative's design excellence supports the success of traditional and Web-based marketing strategies.
Giving back to the community is a Touchpoints core value. Elizabeth is a supporter of Rochester area not-for-profits, including the YWCA, The Advocacy Center, and WXXI. She is a member of Writers & Books Board of Directors, serving on the Programming, Development, and Marketing committees.
Prior to founding Touchpoints Creative in 1999, Elizabeth was Art Director in the P.R. Department at Highland Hospital, affiliate of the University of Rochester. She implemented and maintained corporate graphic standards, directed freelance creatives and vendors, and designed a wide variety of mission-critical external and internal publications.
Elizabeth's artistic roots are in multimedia and environmental installation. She holds an MFA from The University of Iowa School of Art and Art History and for a number of years exhibited paintings and assemblage in galleries across the USA. Elizabeth's strong conceptual and artistic sensibilities inform her graphic design and yield exceptional work for her clients.
The energy and meaning of images, objects, spaces, colors, shapes, and materials have always fascinated Elizabeth. This orientation is enhanced by life-long immersion in the study of art, design, and nature. As a professional, these focuses have led Elizabeth to establish two complimentary businesses: Touchpoints Creative and Touchpoints Feng Shui. In each, she uses her aesthetic skills and intuitive sensibilities to enhance the success and happiness of her clients.